OpenAI's GPTs Viral Strategy: Turn Users into Bot-Building Marketers
marcwatkins.substack.com
OpenAI’s personalized agents are live. Anyone with a ChatGPT Plus plan can now create and program their own personalized version of a chatbot based on their interest and use case. I’m still not a fan of chatbot interfaces, but the implications here are pretty stunning. I think a lot of start-ups using the API are in full panic, but that may be premature based on the early tests I’ve run. The ability to truly customize the bot is pretty limited and locked into the chatbot interface, making it pretty boring after a bit. But the ability for users to build and share their bots is a growth strategy from OAI, one that leverages your imagination and sharing bots with clever use cases with your social media followers. Remember, you are not just an end user—you are a beta tester, content developer, and marketing strategist and you won’t be getting a paycheck.
OpenAI's GPTs Viral Strategy: Turn Users into Bot-Building Marketers
OpenAI's GPTs Viral Strategy: Turn Users into…
OpenAI's GPTs Viral Strategy: Turn Users into Bot-Building Marketers
OpenAI’s personalized agents are live. Anyone with a ChatGPT Plus plan can now create and program their own personalized version of a chatbot based on their interest and use case. I’m still not a fan of chatbot interfaces, but the implications here are pretty stunning. I think a lot of start-ups using the API are in full panic, but that may be premature based on the early tests I’ve run. The ability to truly customize the bot is pretty limited and locked into the chatbot interface, making it pretty boring after a bit. But the ability for users to build and share their bots is a growth strategy from OAI, one that leverages your imagination and sharing bots with clever use cases with your social media followers. Remember, you are not just an end user—you are a beta tester, content developer, and marketing strategist and you won’t be getting a paycheck.